Bot Traffic Filter That Actually Works
In 2026, 53% of all web traffic is automated. AI crawlers alone are 20% of bot traffic. If your analytics tool does not filter bots, the majority of what you are looking at is machine traffic. Dashly filters them before they enter your data.
Why teams switch to Dashly
The bot traffic filter that shows you what makes money — not just what gets clicks.
53% of your traffic is bots
Imperva 2026: 53% of all web traffic is automated. Cloudflare: 57.5% of HTML traffic is bots. If you are not filtering, over half your "visitors" are machines. You are optimizing for bots.
Bots destroy your conversion rate
If 40% of your visitors are bots, your conversion rate looks 40% worse than it is. You might abandon a marketing channel that is actually working because bots inflated the denominator.
GA4 only filters data center IPs
GA4 has a "Bot Filtering" toggle but it only excludes hits from known data center IP ranges. It does not detect behavioral bots, AI crawlers, or spoofed user-agents. In testing, GA4 over-reports visitors by 30-40%.
AI crawlers are 20% of bot traffic
GPTBot, ClaudeBot, PerplexityBot, Bytespider — they scrape your content for AI training and search. They add zero value to your analytics. Dashly filters all of them automatically.
Dashly vs GA4 bot filtering
| Feature | Dashly | GA4 bot filtering |
|---|---|---|
| Bot filtering method | 3 layers (UA, behavior, IP) | Data center IPs only |
| Known bots database | 2,000+ bots | Limited |
| AI crawler filtering | GPTBot, ClaudeBot, PerplexityBot | No |
| Behavioral analysis | Render time, interactions | No |
| Filtering point | At collection time | After collection |
| Visitor accuracy | Real humans only | 30-40% inflated |
| Cookies | None | Required + consent banner |
| Setup | Automatic | Manual toggle |
| Starting price | $10/mo | Free (you pay with data) |
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Bots and AI crawlers filtered automatically. Every metric is a real person.
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Frequently asked questions
What percentage of web traffic is bots in 2026?
53% of all web traffic is automated, according to Imperva 2026 Bad Bot Report. Cloudflare reports 57.5% of HTML web traffic is bots. AI crawlers alone account for 20.3% of verified bot traffic.
Does GA4 filter bot traffic?
GA4 has a "Bot Filtering" toggle in Admin settings, but it only excludes hits from known data center IP ranges. It does not detect behavioral bots, AI crawlers, or spoofed user-agents. In testing, GA4 over-reports visitors by 30-40% compared to bot-filtered analytics.
Should I block GPTBot and ClaudeBot?
It depends. If you want your content indexed by AI search engines (Perplexity, ChatGPT search), allow them. If you do not want your content used for AI training, block them via robots.txt. Either way, filter them from your analytics so they do not inflate your visitor counts.
How does Dashly filter bots?
Three layers: user-agent matching against 2,000+ known bots (including all AI crawlers), behavioral analysis (render time, interaction signals, request patterns), and server-side IP filtering. Bots are excluded at collection time, so they never enter your dashboard data.
Will filtering bots change my conversion rate?
Yes — it will improve it. If 40% of your visitors are bots, filtering them drops your visitor count by 40% while conversions stay the same. Your conversion rate improves proportionally. This gives you accurate data to make decisions with.
Is bot filtering free?
User-agent filtering is free and you can implement it yourself. Behavioral analysis and server-side filtering require infrastructure. Dashly includes all three layers on every plan starting at $10/mo.
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