The Best Mixpanel Alternative
Mixpanel is built for product analytics inside apps. Dashly is built for web analytics that show you where traffic comes from and what makes money. Cookieless, bot-filtered, flat pricing.
Why teams switch to Dashly
The Mixpanel alternative that shows you what makes money — not just what gets clicks.
Mixpanel is product analytics, not web analytics
Mixpanel tracks in-app events and user behavior. For understanding traffic sources, referrers, and what drives visitors to your site, Dashly is purpose-built.
Mixpanel gets expensive fast
Mixpanel charges per event. Add pageviews, clicks, scrolls, and custom events and your bill balloons. Dashly is flat-rate per site — track everything for one price.
Mixpanel needs cookies and consent
Mixpanel sets cookies and requires a consent banner. Dashly is cookieless — no banner, no GDPR overhead, no 40% data loss from consent declines.
Mixpanel counts bots as events
Mixpanel doesn't filter bots by default. AI crawlers and scrapers inflate your event count and your bill. Dashly filters them automatically.
Dashly vs Mixpanel
| Feature | Dashly | Mixpanel |
|---|---|---|
| Focus | Web analytics + revenue | Product analytics |
| Cookies | None | Required + consent banner |
| Bot filtering | Automatic | None by default |
| Revenue attribution | Built-in (Stripe) | Requires setup |
| Traffic sources | Built-in referrer tracking | Limited, manual |
| Session replays | Privacy-safe | Not available |
| Pricing model | Flat per site | Per MTU / per event |
| Script size | ~2KB | ~30KB+ |
| Starting price | $10/mo | Free tier, then scales fast |
Set up in 60 seconds
Paste one snippet
Add a single script tag to your site. No GTM, no build step, no npm install.
See real visitors
Bots and AI crawlers filtered automatically. Every metric is a real person.
Connect Stripe
Every visitor, referrer, and campaign tied to real dollars. See what makes money.
Frequently asked questions
Is Dashly a replacement for Mixpanel?
For web analytics, yes. If you need deep product analytics — user profiles, cohort retention, complex funnels inside a web app — Mixpanel is stronger. For understanding website traffic, sources, and revenue, Dashly is simpler and cheaper.
How is Dashly's pricing different from Mixpanel?
Mixpanel charges per monthly tracking user (MTU) or per event. As your app grows, your bill grows fast. Dashly charges a flat rate per site — $10/mo — regardless of how many visitors or events you track.
Does Dashly track custom events?
Yes. Use dashly.track('event_name', {props}) to track any custom event. You also get automatic pageview, click, scroll-depth, and outbound link tracking out of the box.
Does Dashly have funnels and retention?
Yes. Dashly supports conversion goals and funnels. For advanced cohort retention analysis, Mixpanel has more depth — but most teams don't need it for web analytics.
Is Dashly GDPR compliant?
Yes. Dashly is cookieless, doesn't store IP addresses, and doesn't fingerprint. No consent banner is required in most jurisdictions.
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